Fa'budoo maa shi'tum min doonih; qul innal khaasireenal lazeena khasirooo anfusahum wa ahleehim yawmal qiyaamah; alaa zaalika huwal khusraanul mubeen
So serve, apart from Him, whomsoever you please.” Say: “Behold, the real losers shall be those who will have lost their own selves and their kith and kin on the Day of Resurrection. Behold, that is the obvious loss.